Joblu is startup company that aims to shake the recruitment industry with their tinder-like approach to job hunting and talent scouting. Since Joblu's approach to job recruitment is completely new, my boss wanted the website to showcase what the app is and what it can do.
Showcase the app’s features and benefits to its target audience(digital nomads)
Encourage recruiters and HRs to try the app
Sell the ease of applying through Joblu is faster and more effective compared to traditional means(providing resumes, etc.)
Joblu is startup company that aims to shake the recruitment industry with their tinder-like approach to job hunting and talent scouting. Since Joblu's approach to job recruitment is completely new, my boss wanted the website to showcase what the app is and what it can do.
Showcase the app’s features and benefits to its target audience(digital nomads)
Encourage recruiters and HRs to try the app
Sell the ease of applying through Joblu is faster and more effective compared to traditional means(providing resumes, etc.)
During the beginning of this project, there was a previous design already finished by me and my UX/UI Senior at the time, Hiyas, but along the way of testing Joblu's app, the user testing came back and preferred that the app focuses on a different demographic. So from blue-collar workers, Joblu shifted their branding and appeal to young white-collar workers or digital nomads.
During the brainstorming process, I got inspired with how Medium actually did their designs, just because it feels unique and the collage-aesthetic can be appropriate for most ages when handled properly.
Old version
We did multiple brand exercises through figjam and came up with what you're seeing now.
Inspiration I proposed for Joblu’s visuals by Maria Gonzalez
Sitemap
I'm actually really proud of the pages made. It's clean and straight to the point. Because I got the go signal by my boss to follow through with the collage-visuals I proposed, everything feels very custom-made to what the features and intended message is. There were some things changed due to the feedbacks of my boss but everything else seems pretty okay for me. The images were made by me, while the icons and mobile screenshots of Joblu's app were made by Hiyas.
In terms of the live site provided in this portfolio... the current site underwent a new design direction as it was made by a completely different designer. Since I can also build websites, I took the liberty of rebuilding some of the pages I designed, so that I can also showcase my web building skills as well.
Stylescape
Home
Job Seeker
Employer
Created on: Feb 21, 2022
Logo
For privacy and legal reasons, the following that I designed with Hiyas is not the full version.
Typography
Palette
Button
Iconography
Based in the PH, I’m a Senior UX/UI Designer who loves mixing painterly illustrations with UX Design.
